It might seem paradoxical, but being a yoga instructor can be surprisingly stressful. While we guide our students towards mindfulness and living in the moment, we often find ourselves concerned about where our next class and paycheck will come from. The good news is that the online yoga space is thriving, and if you're a yoga instructor, you can tap into the demand for at-home yoga by offering online classes.
Types of Yoga Teaching Certifications
To begin your online yoga instructor journey, you should consider getting a 200-hour certification. Most programs, such as ISSA or Y7 prepare teachers to lead vinyasa yoga classes. In simpler terms, vinyasa yoga involves a series of poses connected by flowing movements and synchronized breathing. The sun salutation sequence, transitioning from plank to upward dog and downward dog, is a classic example.
Other common 200-hour certification programs focus on Ashtanga yoga and hot yoga (like Bikram yoga). Beyond teaching, these programs often incorporate modules on yogic philosophy, ethics, and anatomy. There are also specialized qualifications you might want to consider such as prenatal yoga, postnatal yoga, restorative yoga, meditation, and advanced yoga philosophy-based training. These additional qualifications broaden your teaching horizons, making you more appealing to students.
Why You Should Offer Online Yoga Classes in 2023
Yoga has cultivated a vibrant online community, as evidenced by the rise of yoga instruction on platforms like Instagram and YouTube. Instructors like Sarah Beth, the founder of Sarah Beth Yoga, have reached millions of people through online yoga classes. So, why are online classes so popular?
- Flexible Scheduling: Students can connect with their favorite yogis on their schedule.
- Global Reach: Yoga instructors can connect with a worldwide audience and create an online community.
- Group and Solo Sessions: Running a group session can help you to increase your hourly income by selling multiple tickets to each session, whilst one-on-one sessions be a great way to work with long-term clients on a weekly schedule
Taking your yoga courses online allows you to build a yoga business without the constraints of physical studios, giving you more control and focus on helping your audience.
How to Teach Yoga Online in 5 Simple Steps
1. Define Your Niche: As a seasoned yoga teacher, you already have a good sense of what yoga content resonates with your community. Transitioning online necessitates establishing a clear niche for your business, which sets you apart from competitors. Consider what makes your yoga practice unique:
- Do you have a distinctive approach to mindfulness and overall wellness?
- Do you cater to busy professionals?
- Are you passionate about teaching specific types of yoga, such as pre- or post-natal yoga, or yoga for athletes?
- Do you focus on helping beginners kickstart their yoga journey?
Your chosen niche should align with your expertise and business goals.
2. Create Content & Discover Your Style: Once you've defined your niche and target audience, it's time to experiment with different teaching styles on camera to find the one that feels most comfortable for you.
3. Join An Online Marketplace: Your profile on an online marketplace, like EZwhale, serves as the storefront for your business, where potential customers can learn about your online courses, check pricing, and assess whether your yoga style suits them. Building a professional-looking profile is crucial for expanding your online presence and attracting the right audience.
4. Pick a Business Model and Set Your Prices: Determining pricing can be challenging when transitioning from a physical studio to the online realm. Keep in mind that you must be able to compete against other yoga instructors and therefore must set a competitive price.
5. Create a User Funnel to Build Your Community: Establishing a user funnel ensures a constant stream of potential clients booking your paid sessions. We recommend setting up a free of charge ‘chemistry session’, a group introduction to you and your content. This will give clients the chance to ‘try before they buy’.
By following these five steps, you can establish a thriving online yoga business and unlock the limitless potential of online teaching by moving beyond physical studios into the digital world.
About EZwhale: Your All-In-One Solution
EZwhale, streamlines your path to success. It blends ease-of-use with powerful tools to help you grow your business. Connect effortlessly with clients, fostering growth. Say goodbye to platform juggling; we provide everything you need under one roof and accessible on any device, enabling you to reach clients worldwide. Join our vibrant community and start your success journey with EZwhale today.
Have questions? Contact us at: info@ezwhale.com